Kellands Parnell Moving Day . . .

After 12 years in our beautiful Parnell office, the time is right for the Kellands team to move to new premises.

Designed by Fearon Hay, the Parnell building was home to our entire team of salespeople until in 2008 we decided to create two specialist offices and moved half the team to a bespoke space in Freemans Bay.

Now, as our business has grown even more, the opportunity has presented itself to relocate to a magnificent building on Remuera Rd, just on the fringe of Remuera Village. This gives us a more centralised home base, from which to serve our clients in Remuera, Epsom, Parnell and throughout the Eastern suburbs.

The office on Drake Street in Freemans Bay will continue to serve clients in the CBD, Herne Bay and Ponsonby, Western Bays  areas & Waiheke Island.

We are very excited about our new home, with its high-profile position on the corner of Armadale and Remuera Rd, opposite the Remuera Bridge Club. The two-storied early 1900s building has recently undergone an extensive refurbishment that has not only restored it to its former glory but also added some further enhancements that we’re excited to show you.

So, we are very busy not just selling fabulous properties but also planning the move, and having a good clean out of the office after 12 years!

We look forward to welcoming you all to our new space at the beginning of April 2012.

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Photography & Floorplans . . .

Do you need professional photography and new floor plans when selling your house? Wondering if your own photos and council floor plans are sufficient? 

In our opinion, great photography is essential to a successful marketing campaign and ultimately a great selling price.

Beautiful photos are the first things that capture buyers’ interest as they flick through the real estate pages of the various newspapers, websites and real estate magazines.

Photos give a taste of what a property may feel like and entice potential buyers to come and view it. Poor photography can result in few buyers viewing and an unsuccessful marketing campaign. At Kellands, we always use professional photographers who have the knowledge and the techniques to show your home off in the best possible light. Photographing homes for sale is quite different than general amateur photography, as it is vital to have at least one or two “hero” shots that make your home stand out from the competition.

Often our photographers will visit the property at different times of the day to ensure that they have the best photos they can get.

What about floor plans?

Floor plans are becoming more and more common. With real estate now being viewed predominately online and from around the globe, the use of floors plans to explain a home’s layout has become highly desirable for purchasers. Simple clean line drawings with room dimensions on the floor plan without all the added detail that builder’s drawings have are essential for clear viewing and printing.

At Kellands we often use interactive floor plans where potential purchasers viewing online can scroll over a room with their mouse and a photo of that room appears. This provides a great way for purchasers to get a very realistic view of your home.

Packages for photography and floor plans are becoming increasing competitive in price and while a few years ago, photography could set you back around $500 alone, now there are packages for a similar amount, which include floor plans and interactive floor plans. The cost for photography alone is naturally less, but pricing is dependent on the size of your home and how many visits the photographer needs to attend to capture the best shots.

Both are worthwhile investments that will help you attract the maximum number of potential buyers.

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Happy New Year . . .

I hope you had a nice break over the Christmas period despite the rain that seemed so widespread across the North Island. Certainly it has been an easy transition coming back to work and there seems to be a bit happening around Auckland, with good enquiry on our current listings. There are some great new coastal listings that have started marketing campaigns over the holiday period, and now is the perfect time to be buying a beach house, while there is still much of summer to come.

We also have some fantastic new listings in Auckland’s central suburbs. We like to get started early in the New Year, so make sure that you get in quickly to view these, as some have already sold this month. There is something for everyone, a great do-up, an immaculately presented home or a fabulous coastal property. But like all real estate agencies, we still need more listings as the demand for property is outstripping the supply. If you are thinking of selling, get going now, as March tends to be the month with the highest number of properties coming to the market, so beat the competition by listing your property today.

It is now a year since we moved our Freemans Bay office from Cascade St to Drake St, behind Victoria Park market. The move has been a very successful one, we love our new office space and the location is fantastic with plenty of vibe from the nearby cafés and restaurants and a fabulous mix of businesses in the local area. The re-opening of Victoria Park Market is going to enhance the area further, so if you are passing or dining locally, please call in for a coffee and a chat, we would love to see you.

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Our very own Fiona Mackenzie showing off her amazing home in NZ House & Garden

Clever inner-city makeover

Forever AfterFiona Mackenzie House exteriorWhen you tumble into something head over heels, you may as well formalise the arrangement. For Fiona Mackenzie, signing the deal on her Freemans Bay property was akin to a marriage. As a real estate agent, she was no innocent when it came to choosing this lifelong “partner”. Set on the fringes of Western Park, the house was built in the 1920s, possibly for the park caretaker. Its design appealed to a deep-seated memory from her childhood.

“It reminded me of one of the roughcast places in Havelock North where I grew up – a little bit farmhouse, a little bit arts and crafts,” she says.

Fiona had been flirting with the idea of owning the house as she ambled past it daily while walking Harry, her fox terrier. Then the “for sale” sign went up. Inside it was a bombsite – a scramble of rooms with an insipid fireplace that threw out meagre warmth. It was dark, with gloomy wallpaper and a loo that, when flushed, released a rush of water that made the whole place rattle and shake. Outside was an impenetrable garden with rickety red brick pavers.

Friends thought its layout too different and said that it could be dangerous living right next to the park. Luckily there was someone who shared Fiona’s singular vision. Her brother-in-law, Andy Coltart, responsible for creating projects such as The Black Barn and Riverside Lodges, flew up from Hawke’s Bay to take a look. “That night, we redesigned the floor plan over a bottle of Johnny Walker Red Label,” says Fiona.

Nevertheless it was only three years later, after settling into an easy partnership with the house, that Fiona felt ready to begin the major renovations Andy had suggested.

The key design feature was a 2m-wide hallway down the middle. “Andy said it would give the house its strength and he was right.”

This generous bisection not only brings a spacious feel and symmetry to the home, it also acts as a channel for views. From the kitchen bench, you can look down its length to a cityscape framed by the arched entrance to the small original front balcony.For the full story pick up a copy of the February issue, on sale January 23rd.
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Seasons Greetings . . .

This is the final Ktalk for the year, and we would like to take this opportunity to wish you a Merry Christmas and a Happy New Year. We hope you have a wonderful time with friends and family over the holiday period. Kellands offices will be closed from Friday 23rd December 2011, and we will re-open on the 9th January 2012. Some of our salespeople will still be working during this period, especially in the coastal and Waiheke Island market, and we will be marketing properties throughout the holidays.

By mid January we will be back in full swing. We find this time of the year ideal to start auction and tender campaigns before the rush that usually occurs in mid February. So if you are thinking of selling in the New Year, talk to us now about scheduling a campaign, so you can take the advantage of less competition.

While the residential market has still had its challenges this year, we are certainly seeing renewed growth in volume of sales and the average value. Our statistics for the past three months in comparison with the same period last year, show an average of 83% increase in sale volume, and a 16% increase in sale price. These are very promising results as we move forward to 2012.

Have a happy and safe Christmas, from the Kellands Team.

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“Big enough to do the business, but small enough to care”

This is a quote that a client of Fiona Mackenzie’s used when explaining why he had chosen Fiona and Kellands to sell his property. Not surprisingly, we love it, as it describes the essence of Kellands and our salespeople. We continually strive to achieve the best result for our clients, while never losing sight of how emotionally draining the process can be for vendors and purchasers. We have never been good at “crowing” about our successes, preferring quietly getting on with the business and safe-guarding our client’s privacy. It is easy to get media attention if you are happy disclosing who your clients are, and how much they have sold their properties for, but this is not who we are.

But we have had some fantastic results over the past year, some of which I would like to share with you. They reflect the care and determination to do the very best for our clients, and what is very noticeable, is the number of sales that have been achieved by our salespeople working together, a testimony to our team culture.

Grey Lynn has certainly been the “darling” of the Auckland property market. Martin Dobson & Charles Collins have been very successful with over 38% of the sales over $1.2 million being either listed and sold, or sold by them. Fiona Mackenzie, Rob Cochrane & Tim Collins Smith have also been very active in this market, and when combined with Martin & Charles’ sales, Kellands have, in total, sold 53% of all sales in Grey Lynn over $1.2 million and 54% of the value. With the large number of salespeople and agencies working the Grey Lynn market, this is an amazing result. Tim & Ross Hawkins have also sold the iconic Screenworks building on the corner of Richmond Rd, at auction, for $1.8 million, 42% above the latest CV.

In Herne Bay, Martin has sold the most expensive house in that market over the past 12 months, in conjunction with Sotheby’s, and 50% of the sales $4 million plus, continuing the strength that Kellands has always had in this market. In the over $2 million price range, Fiona & Martin have sold 30% of the total sales value, again a fantastic result in a highly competitive real estate market.

In Westmere, Kellands has sold the two most expensive properties this year, with the efforts of a strong team of Fiona and Martin for 8 Rawene Ave, & Fiona, Martin, Matt & Blair for 30 Rawene Ave.

The apartment market has seen some great growth in terms of numbers of sales and prices achieved. Matt Baird and Blair Watson have certainly been part of this, and to date, have sold over 50 apartments this year. Whilst we can’t confirm this is a record for a sales agent selling existing apartments, I am sure you would agree, it is an amazing number of sales. As reported in the last Ktalk, many of these sales were well above the current CVs.

In the top end Orakei market, Karen Moore and Ross Hawkins have sold 40% of the properties sold over $2.5 million, and they have both had some very successful sales across their specific markets. They have also worked their purchaser base extremely well, and been involved in a number of sales across the company listings.

Fleur Denning continues to make her mark on the Parnell market. Her dedication and focus in her local area has seen results well above CV, and her local knowledge of the Parnell market is second to none. Fleur is dedicated to Parnell and sits on the committees of both Parnell Heritage and Parnell Community.

Jane Horgan lives and works in the St Johns Park area, and her results in this location are proof of having a strong local knowledge and a belief in the area. Jane has achieved the highest per square metre rate for land and buildings in her area in sales over $1,000,000, achieving over $2,000 per square metre.

Anna Chandler has taken on the hard ones this year, whilst still establishing her positioning in the eastern suburbs market. Many of her listings have been the ones that have been languishing after failed campaigns with other agencies. Anna has taken them on, breathed new life into them, and then sold them, much to their vendors’ delight.

The Coastal market, including Waiheke Island, has continued to be challenging this year, but the very recent sale at Lang’s beach by Ross & Martin in a competitive tender situation, has been a highlight on the coastal market sales results.

Waiheke Island is also getting hotter. Charles Collins and Karen Moore have recently sold a property in a multi offer situation at 12.5 % above the latest Council Valuation. A result which goes against the tide currently, and again, a great team effort.

In summary, we love being a small boutique company, which proves everyday we are big enough to do the business, but small enough to care.

Statistics are obtained from the Real Estate Institute, Kellands data.
Whilst we believe them to be accurate we cannot verify this and take no responsibility for any inaccuracies.

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Auckland housing stokes consents rebound – By AAP

New Zealand building consents bounced back in October, signalling a flurry of new construction intentions in Auckland’s residential property market.

The number of new dwellings approved, excluding apartments, rose a seasonally adjusted 7.1 per cent to 1,123 in October and was up 11 per cent including volatile apartment issuance, Statistics New Zealand said in a statement.

A 46 per cent increase in the number of permits to build in Auckland underpinned the national gain.

That turns around September’s sharp decline in issuance, and is the seventh monthly gain this year.

Total residential building consents have dropped 15 per cent in the year ended October to 4,864, with a 6 per cent decline in the annual value of new building to $3.75 billion.

“The current pace of consent issuance is up slightly from lows recorded over the first half of 2011, but remains at extremely weak levels,” ASB economist Jane Turner said.

“Over the coming year, we expect to see underlying demand for housing construction to increase, supported by tight housing supply, rising house prices (particularly in Auckland) and low interest rates.”

The country’s biggest city is one of the few regions to show a marked improvement in the property market over the past two years, with values just below the late 2007 peak according to the latest Quotable Value report, bumping up the national average.

New Zealand’s nationwide housing market has struggled to recover from last year’s trough amid tepid demand for property as households use record low interest rates to repay debt rather than take on a mortgage.

The value of non-residential building consents issued rose 1.5 per cent to $276 million in October, led by an $18 million increase in the value of office and administration building consents to $43 million.

The annual value fell 1.6 per cent to $3.69 billion.
© NZN 2011

View the full original article here: http://money.msn.co.nz/businessnews/national/8382225/auckland-housing-stokes-consents-rebound

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